Develop strategies and oversee execution of public relations and communications programs for Specialty Care business segment of U.S. pharmaceutical business. Understand key market drivers competitive activities and media trends and develop proactive communications programming that showcases positive reputation. Serve as communication counsel to therapeutic area general managers and Vice President. Identify and manage key resources.
Oversee PR agencies and managers developing programming to meet communication and business objectives. Drive all PR strategy marketed Specialty Care products and oversee communication for near-term pipeline opportunities. Coordinate activities across communication functions assist Investor Relations in positioning of PPD business.
Oversee budget for Specialty Care communication programming identify optimal use of resources across portfolio. Develop relationships with external advocacy organizations opinion leaders institutions and key media. Counsel and provide training to staff developing key press materials manage and develop team members. Identify and execute proactive story and speaking opportunities identify and develop internal and external spokespersons. Oversee crisis situations initiate crisis team and communications plan and provide executive counsel.
Requirements: Possess a minimum of 10-12 years experience in increasing responsibility in a public relations agency or corporate communications environment. Must have experience working in a spokesperson capacity. Working knowledge of the development and execution of all functional aspects of public relations.
Requires exemplary writing verbal and problem-solving skills. Must have an understanding of health care and/or the pharmaceutical industry. Would come from pharma biotech medical device or on the agency side supporting those types of clients. Position requires management of multiple public relations firms and budgetary management.
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