Develops and executes new product introductions with the help of business development managers. The Manager Sales and Marketing will develop and execute sales and marketing and business plans to deliver measurable results and exceed performance metrics. Business plans could include a variety of issues including but not limited to new product or market development product improvement product quality and consistency advertising e-commerce / website issues strategic partnerships etc. Must have an experience as a Marketing Specialist and product managers and the sales team.
- Identify and evaluate acquisition opportunities. - Identifies customer/market needs and develops value propositions to meet those needs. - Conduct market studies and conducts market competitive and market share surveys and analysis as required supporting the existing and new business objectives and strategies. - Builds and leads cross functional teams to ensure business plans and projects are communicated agreed upon and implemented in a timely manner. - Conducts profitability analysis for market segments to maximize long term sustainable profitability. - Supports the sales force and distributors by providing marketing information and sales tools. - Oversees the development of marketing and promotional programs including product brochures to stimulate demand for this range of products/services and ensures the execution of these programs. - Coordinates activities and displays for industry shows with the assistance of the Sr. Marketing Specialist.
REQUIREMENTS: • Minimum 10 years commercial and technical experience • Strong communication organizational and computer skills required. • Must have the ability to be highly organized in order to multi-task. • Self starter with an entrepreneurial spirit.
• EDUCATION: Bachelors degree preferably in marketing - MBA preferred.
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